The Role of Search Engine Optimization in Digital Marketing

Search Engine Optimisation is a core marketing effort. SEO strategy is used as a long-term marketing strategy for an SEO agency. For example, 

Let’s say, for instance; you’re a used-car sales company. A user wants to find a second car, so he types this into Google.

If your car company doesn’t appear on the first page of search results, he won’t find you and will likely click on other top-ranking car companies and do business with them. This is why it’s so important to take SEO seriously. The more customers find you and get in touch the greater your sales. 70% of online marketers say SEO is better than PPC for generating sales.

• SEO Tools to Use

Whether you have a law firm, retail or SaaS company, you need website traffic. There are digital marketing tools available to ensure you implement SEO best practices. Most marketers use a combination of the ones below for the best results.

• Google Search Console

Google Search Console is a free platform for anyone to monitor how Google views its website on its search engine. Not only does it measure the results of search engine marketing services in terms of traffic and keyword research, but it also sends messages when web crawlers can’t index a web page properly or if there are security risks detected on a website.

It’s worth mentioning Google has 92.47% of the search engine market share; therefore, investing and using Google software is a must, as most of your website’s organic traffic will come from it. Also, important to note is the difference between Google Search Console and Google Analytics. The former only suggests measures to improve organic SEO traffic coming from web searches, while the latter provides a complete picture of all traffic that comes through paid marketing campaigns, social media, search engines, and other online platforms.

• Google Analytics

Google Analytics is an industry-defining tool that tracks all your content that receives views and shares, including paid ads. It helps businesses identify trends in how desktop and mobile visitors engage with websites and content. Features include data collection, analysis, monitoring, visualization, reporting, and integration with other online marketing applications.

With Google Analytics, you can see what devices your target audience uses and where they come from, which channels drive the most web traffic, keep track of marketing trends, and learn how users navigate your website. The valuable data provided by this software, from keywords to a website’s top referrals, help refine SEO.

• Ahrefs, SEMrush, and AWR

These feature-rich software suites contain tools for competitor analysis, link building, site audits, campaign management, pay-per-click advertising, social media marketing, and keyword ranking analysis. All three tools are used by leading digital marketing agencies, so when it comes to choosing which is best for you, it depends on a marketing team’s preferences.

Just be sure that whichever app you use, its SEO capabilities include keyword targeting, competition, and website analysis, as these will help you stay ahead of the completion. The software should also provide visualizations to assess success and failures.

• Moz

Moz is a reputable digital marketing tool that monitors and analyzes organic traffic performance and SEO health. It assesses inbound links, linking domains, domain authority, web page authority, and spam scores on search engines and social media sites.

Available for free with limited capabilities and a comprehensive paid version, Moz allows marketers to quickly analyze the performance and potential of a web page in search results, which it presents on a scale from 0 to 100. Using Moz with Ahrefs provides several valuable metrics for marketers to boost SEO results.

FAQs

1. What 4 pillars are important in SEO?

• The best way to approach it is to break down your efforts across the 4 pillars of SEO – technical SEO, on-page SEO, content, and off-page SEO.
• These foundations allow you to better organize your optimization process.

2. What can affect SEO?

In no particular order, the top factors for ranking on Google are:

• High-quality content.
• Mobile-first.
• Page Experience.
• Page speed.
• On-page optimization.
• Internal links.
• External links.

3. What is the biggest challenge in SEO?

Ten of the biggest SEO challenges of 202

• Poor website structure and organization.
• Thin or low-quality content.
• Lack of mobile responsiveness.
• Slow page load times
• Lack of on-page optimization.
• Ineffective or outdated keyword research
• Poor link quality and quantity.
• Lack of local SEO optimization.

4. What questions should I ask an SEO expert?

Technical SEO Interview Questions for Executives

• What are some common SEO mistakes you’ve seen in other organizations?
• What is RankBrain and why does it matter?
• What is PageRank and why does it matter?
• How do you use content marketing for SEO?
• How do you use social media marketing for SEO?

5. How does SEO increase visibility?

7 ways to improve your SEO visibility

• Interlink and use a keyword as anchor text.
• Improve title tags and meta descriptions.
• Benchmark top-ranking pages.
• Focus on on-site projects.
• Leverage your homepage as the strongest SEO asset.
• Add keywords to headlines.
• Master mobile readability.