Benefits of AI in Content Marketing

Artificial Intelligence (AI) is transforming the world of content marketing. It provides marketers with new and powerful tools to create, optimise and promote their content. AI has become a common practice in most industries and has become a foundation as well as the root of digital marketing.

Content marketing is the distribution, planning and creation of content materials. It includes social posts, videos, webinars and written posts. Content marketing plays an imperative part in growing your business.

A few benefits of using AI in content marketing have been listed below as follows:

• Improved content creation

AI in content marketing can improve content creation exponentially. AI-powered tools can help a digital marketing agency to generate new topics, create content ideas and even write entire articles from scratch.

Blogging tools such as Articoolo and Wordsmith use Natural Language Processing (NLP) algorithms to analyse existing content. This contributes towards generating new optimised content for SEO and readability. By using AI to generate content, writers and bloggers can save time as well as improve the quality of their content.

• Improved content optimisation

AI in digital marketing can improve content optimisation. AI-powered tools help marketers to optimise their content for search engines, improve their website’s user experience and target their content to specific segmented audiences.

Blogging tools such as Yoast SEO and Rank Math use AI algorithms to analyse blog posts and recommendations to optimise search engines. This helps bloggers and writers improve their on-page SEO, headings, meta descriptions and content length.

• Improved content promotion

AI in content marketing can assist marketers to improve their content promotion efforts. A marketing agency uses AI-powered tools to identify the most effective channels, messages and tactics for the promotion of their content, causing them to reach their target audience more effectively. 

A blogger can use tools like Hootsuite and Buffer to analyse social media data. This helps identify the most effective times to post engaging content and use effective messaging as well as hashtags to use in their posts. This information can help digital marketers create suitable social media campaigns.

• Personalisation

A web design agency uses AI in content marketing to personalise content for each user. AI-powered tools can analyse user data to create personalised recommendations for content, products and services, helping marketers reach their targets efficiently. 

AI-powered tools like Amazon Personalise use machine learning algorithms to analyse user behaviour. This process recommends products and services that are relevant to each user. Content recommendation engines such as Outbrain and Taboola use algorithms to analyse user behaviour and recommend articles and blog posts that are relevant to each user. 

• Predictive analytics

A marketing agency uses AI in content marketing to help marketers predict future trends and behaviours. These tools can analyse data to identify patterns and trends. This empowers marketers to make informed decisions about their content marketing strategy.

Predictive analytics tools like Google Analytics and Adobe Analytics use machine learning algorithms to analyse user behaviour and predict future trends. This information helps blog writer to create effective content marketing strategies and optimise their content for future success.

• A/B testing

AI tools can analyse data from different versions of content to identify which version performs better, helping marketers optimise their content for maximum impact. 

A/B testing tools such as Optimisely and Google Optimise use machine learning algorithms to identify which version of content performs better for a free agency. This information can help marketers create different and performance-enhancing content strategies

• Chatbots

AI generates chatbots to digital marketer marketers provide better customer service. A web design agency uses AI-powered chatbots to generate and answer customer questions, recommend products and make purchases, helping marketers improve their customer experience.

Chatbots like Intercom and Drift use machine learning algorithms to provide personalised responses to customer inquiries. This information can help marketers provide better customer service.

• Content curation

A blogger uses AI to curate content in content marketing. AI-powered tools can analyse user behaviour to identify the most relevant and engaging content, helping marketers deliver high-quality content to their audience.

A digital marketing agency uses content curation tools such as Scoop.it and Pocket to make use of machine learning algorithms to recommend articles and blog posts that are most relevant to each user. This information helps marketers to provide their audience with high-quality content that is tailored to their interests and needs.

• Content localisation

AI helps marketers localise their content for different regions and languages. AI-powered translation and localisation tools can help marketers expand their reach and connect with audiences in various parts of the world.

A free agency uses translation tools like Google Translate and Microsoft Translator to use machine learning algorithms to translate content into different languages. Localisation tools like Smartling and Transifex use AI algorithms to adapt content to different cultural contexts and ensure it resonates with local audiences.

• Cost-effective

AI in content marketing can help businesses save costs significantly. AI-powered tools can automate many tasks that would otherwise require significant time and resources, helping marketers save money and improve the ROI of a marketing agency.

Blogging tools such as Articoolo and Wordsmith can create articles and blog posts at a fraction of the cost of hiring a human writer. Similarly, content optimisation and promotion tools such as SEMrush and MarketMuse can automate multiple tasks that would otherwise require significant time and resources.

Whether you are a blog writer, article writer, or digital marketer, incorporating AI tools into your content marketing strategy can help you stay ahead of the curve. To create content that engages and resonates with your audience, contact us as Content Garrage.

FAQs

1. How will AI affect content marketing?

AI will affect content marketing by – 

•  Creating tailor-made content that targets specific audiences.
• Tracking customer preferences and personas to understand their likings.
• Creating content that resonates with the audience and increases customer engagement.

2. Can AI-generated content affect SEO?

• Search engines do not penalise AI-generated content by default; they do continue to prioritise high-quality, helpful content written with humans in mind.
• Content generated primarily by AI will lack the content quality that search engines are looking for.

3. What is AI content strategy?

AI content strategy is the management of online content using artificial intelligence. This includes content creation, organisation and distribution. AI content strategy technology enables businesses to better manage and organise their SEO content.

4. How does AI write content?

AI writes content the following way: 

• By scanning existing content on the web and gathering data based on the instructions given by users.
• Processing data and bringing out fresh content as output.

5. What is the role of AI in content?

The role of AI in content is as follows:

• It helps you understand your audience based on collected data and allows you to create and target personalised, dedicated pages for them.
• Personalised landing pages answer visitors’ questions through the landing page elements.
• They are more likely to click a call-to-action button and fulfil your conversion goal.