Content Marketing and its Relation to Tech Companies

B2B technology is one of the industries that face the most complex sales and marketing processes. Given the large number of people who influence sales and sale-related decisions, this barely comes as a surprise. The cycle of decision-making is lengthened, customers have competing interests, and many more technical factors are considered in the sphere of content marketing concerning tech companies.

Content agencies should ideally be well-versed with all kinds of content marketing strategies employed to keep up with the dynamics of tech companies. We, at Content Garrage, always keep a watchful eye on such industry trends. If you are keen on staying just as updated, give this article a read. It aims to provide an overview of challenges faced by tech companies in content marketing, tools and measures to overcome them, and so on.

• Creating content for numerous roles

Content writers and content marketers report that the chief challenge they face concerns creating content that appeals to multiple functions simultaneously. As mentioned earlier, tech companies operate at a B2B level, and thus, a relatively large number of people get involved when sales or purchase-related decision-making occurs. It can get highly tricky to consider what appeals to each party and then formulate a content strategy inclusive of all the respective aspects. 

• Building a loyal base of customers

Closely linked to the previous point, building a loyal customer base can be quite a challenging exercise for content marketers. Reports suggest that brands are more successful in working on brand awareness and reaching out to new potential customers but lack tangible results to maintain or add to a loyal customer base. A possible explanation for this phenomenon could be the generalized nature of content marketing. 

Content writing is planned and executed in a manner that suits all kinds of customers, but a crucial fact is ignored; different types of customers need to be approached differently. A completely new potential buyer might be attracted to an overview of features, but customers who are already acquainted with the product or service need information in greater detail. The lack of such specificity or tailored content is likely to cost a brand its loyal customer base.

• Reliable measures

Tech companies face varied types of challenges. The positive news is that, more often than not, each challenge can be overcome by utilizing criteria such as audience research, nurturing tactics in customer emails, social media marketing, marketing educational content, etc. These measures and tools bring quantifiable, tangible results. This helps measure the success of a content marketing strategy and its effect on its economic activity and profits.

Thus, marketing concerning tech companies is vastly extensive. If a content agency is to keep up with the demands of that industry, systematic research is inevitable. If you are looking for a content writing service that is perpetually on its toes and has a team of professional writers equipped to cater to specific content writing requirements, reach out to Content Garrage.