Seven content planning tools your brand should know about

Making a list of blog topics and working through them is just one step in the process of developing an effective, scalable, and repeatable content marketing plan. The process involves several other steps as well. You will need to spend some time planning out both your content and your content strategy to produce material that is engaging and enjoyable across several platforms. 

This is how you can construct a content marketing plan that brings in more leads and customers than you have ever seen before – or at the very least, this is how you can get your content and brand noticed on search engines. However, if you ask anybody who has ever attempted to create a content marketing plan that is successful, they will tell you that it is not a simple task. 

There are instances when you will need the appropriate content planning tools to aid you along the route. You’ve found the ideal location if you want to develop an approach to content marketing that is both efficient and successful, which means you can now simplify your content marketing efforts.

Here are seven content planning tools to maximize your content marketing:

• Google Sheets or Excel

It could make logical sense for firms that have simplified processes to develop a weblog content strategy in a formal yet simple Google sheet with standard formulas and functions to demonstrate to stakeholders the development that is being made with each asset.

• Airtable

Airtable is a program that resembles a spreadsheet and a database combined, and it can be used to manage almost anything. Airtable can keep everything structured while also providing everyone on your team access to the same database view, which is helpful if you have more than one content marketer or collaborator on your team. Any modifications, like adding new notes, links, or photos, are synchronized immediately across all of your accounts and devices. Airtable provides a variety of tools and features tailored exclusively for the process of content planning.

• Trello

On our list of tools for content preparation, Trello stands out as one of the most user-friendly options. It plans its materials using the Kanban method, which involves using cards that may be moved across multiple boards depending on what is required. Trello’s comment and task management capabilities not only facilitate conversation but also make teamwork a breeze. Trello boards may be used for a variety of purposes, including the management of content calendars, the planning of marketing campaigns, the creation of to-do lists, and the generation of ideas. In addition, Trello provides a calendar view that makes it simple to identify omissions, repetitions, or holes in your content marketing strategy.

• Wrike

Wrike is a platform for content planning that focuses on developing in-depth content marketing strategies. It offers a straightforward user interface that allows you to organize your information with the help of dropdown menus, monitor the status of actionable items and tasks, and interact with other members of your team via a message board.

• Asana

Asana is a program designed for project management, but it also performs well as a tool for content preparation. Asana may be used by both teams and individuals to organize, monitor, and manage their own content calendars. Asana is another tool that allows you to drag and drop items, and it provides several distinct perspectives so that you may see your content strategy in the manner that is most useful to you.

• Hubspot

The HubSpot Planning Template is a blank document that can be used for free to generate ideas for content, which can then be transferred into a simple calendar. Even though it’s not very complicated, it may be the ideal content planning tool for those who wish to become influencers or content marketers who simply utilize a few different marketing platforms.

• Basecamp

When it comes to content planning, your team may leverage Basecamp’s project management capabilities. Additional Basecamp interaction features encompass task-based feedback, chat, notifications, and other forms of group communication and teamwork. Guest accounts may be created if you operate with contractors, have several clients, or need to collaborate with others. Google Calendar must be synced with Basecamp before you may build a content calendar.

Effective content marketing campaigns need more than just good content strategies; you also need the correct tools for content planning and execution. Using content planning tools may help you streamline your overall content marketing approach, resulting in the greatest possible outcomes. For more information, contact Content Garrage today!