How to Develop a Content Strategy: Start With These 3 Questions

If you know how to establish a content creation strategy, you’re aware that it necessitates candid assessments of your existing state of operations as well as considerations of where you want to be in the future. It’s not about the latest industry fads or shady business practices. It’s all about amplifying your brand’s message to your customers, so you may win today and tomorrow with an efficient content marketing strategy.

While this is exciting energy, you must always take a step back before developing a content marketing strategy. It’s difficult to remember all of the things to ask a new customer, and you can end yourself sending a lot of follow-up emails to make sure you’ve covered everything.

Who is it that is reading your material?

Who are you trying to reach out to with your content? Do you have any customer/prospect profiles or avatars that you may utilise to narrow down your focus? Is your planned material going to help them with a specific problem?

The more vertical or niche your target audience can be, the more likely your content will appeal to that section and be read.

This is the most important question. Who is/are your target audience(s)? Your content strategy should cater to (at least) a couple of these buyer personas if you, like many organisations, have a diversity of clients. Consider who your typical consumers are, their ages, what they do with your company, and what else they might be interested in. You can send different types of material to different types of audiences by leveraging a variety of channels.

How long do you think this will take? 

Setting a timeframe for execution is one of the final phases in planning out your digital content strategy. Focusing on a rolling 90-day cycle to get the most up-to-date picture of priorities is the best option. Be clear on goals and timeframes for each stage on your timetable – having a good project manager for this type of endeavour helps, but it truly relies on the size of the organisation. You should be able to estimate how long essential components of your application will take to complete, as well as set the pace of continued publishing through your daily/weekly/monthly routines.

Purpose and objective of the content marketing strategy

Obviously, the purpose is to cater to the audience. There is no point in content strategy if you do not have a purpose. You need to make a schedule about the type of content you will publish. 

These will influence the measures you employ to assess the content’s success. 

Choosing your mission

Once you’ve determined your target audience, purpose, and objectives, you’ll be able to create the final component of your strategy and that is your content marketing mission statement. This concise statement defines your company’s distinctive content vision, the value it gives, the audience it serves, and the objectives and standards it upholds. These could lead to things like raising brand awareness, driving website traffic, capturing leads, and engaging a community.