How to ace content marketing during a pandemic?

Since COVID-19 began causing havoc in January of 2020, the whole world has been witness to the beginning of a disaster on a scale it has never before experienced. Offline activities came to a screeching end as a result of the pandemic, which resulted in a worldwide lockdown and required everyone, including both people and companies, to remain inside their homes. 

People from every corner of the world flocked to their mobile devices for a variety of purposes, including work, news, entertainment, and education. After April 2020, the average amount of time spent in front of a screen skyrocketed to over seven hours per day (a spike of 25 per cent). When faced with such conditions, the significance of content marketing rose, and it became an absolute necessity to make use of content marketing during times of crisis.

During the time of the crisis, marketing needed to adopt a fresh approach. The companies were forced to work quickly to get their houses in order. They had to embrace digital transformation to continue growing their company since they could no longer depend on conventional methods to do so. They needed to discover new methods to engage with consumers to remain relevant, so they had to recalibrate their Key Performance Indicators (KPIs) so that they were following the online-first strategy.

In light of this, it is essential to investigate the reasons why it is crucial to include content marketing during a crisis as part of your overall company plan. Not only is it important to establish a creative content marketing system that resonates with customers, but it is also important to ensure that this system remains relevant to the customers’ ever-evolving lives. It is essential to keep in mind that the people you want to reach are worried, frightened, in an unpredictable economic situation, and dealing with a whole array of issues while seeking solutions.

The very last thing that they need is for a company to attempt to sell them anything or get them to use whatever that company offers. Therefore, don’t. Your digital marketing approach should take into account the requirements of the people who will be seeing it. 

The following are some options available to you:

• Take Advantage of the Potential of Emails

The number of active email servers in use around the globe is about 5.59 billion. Therefore, the use of email is not becoming obsolete anytime soon. The return on investment (ROI) for email marketing may be estimated to reach an astounding 122 per cent. 

These numbers point to just one conclusion: you simply must engage in email campaigns, particularly at this time. It is important that your emails have an appropriate balance of “advertising & distribution” messages and “how do you do” messages. The latter option is essential since your company shouldn’t give off the impression that it is unsympathetic. In addition, it is essential that you demonstrate real care for the members of your core demographic, and the content of your mail should make this clear. 

Do not use these emails to promote your goods or services in any way. Your main purpose in sending these emails is to demonstrate your compassion and express the hope that they’ll influence the recognition of the brand.

• An Analysis and Evaluation of the Strategy You Currently Employ

You have the option of increasing your budget for social networking sites if your company falls into a category such as housekeeping, TV, grocery delivery, or any of the other aforementioned areas. There are some companies that have forged ahead and raised their expenditure on social media throughout this time period because it made economic sense. 

You also require giving some consideration to formulating a plan in a manner such that it gets you ready for a potential course correction in the industry in which your company operates. Going light on your digital marketing efforts means you’ll miss out on an opportunity if awareness in your industry increases.

A game with killer content has a lot of potential advantages, but it also has a lot of potential drawbacks. During a time of crisis, the significance of content marketing cannot be minimized or ignored for any reason. Neither can its relevance be exaggerated. 

Content marketing may assist in raising your search traffic, promoting your brand as an authority, or even helping close gaps in the conversion funnel, but it may also take all of that away with just one misstep if you make the incorrect choice. To ensure that your content marketing efforts are successful, get in touch with Content Garrage right now.