How to Write Effective Marketing Messages

In the digital era, where everybody has an online presence, it can often be difficult to differentiate your content marketing strategies from others. However, online platforms can lead to a wider audience reach when compared to other methods, and hence, it is necessary to establish effective marketing messages that can help the company reach its goals. If you want a certain message to reach your customers, they must be targeted efficiently and effectively. 

The following methods can be used to create an effective marketing message that can engage customers:

• Assurances of ease and comfort

Customers prefer products that are easy to use and do not require much effort or technical knowledge. A digital marketing message that assures the consumers that the service or product can be easily used, is more likely to be well-received.  For example – Many companies like Google and Adobe use the term ‘easy to use’ on their websites or while promoting their products. It is a fact that consumers prefer products that are not too confusing, or else they shift to easier and more comfortable options. You can contact us at Content Garrage for effective content marketing strategies.

• Assurances of safety

This is also about reassuring consumers that the products or services they are using,  are safe to use and will protect them, in some cases. It makes them feel more at ease and stress-free. This is especially done while advertising for vehicles, VPNs or internet security services. For example – Many anti-virus protection companies generally list out all the protection they provide to the user’s data and computer over a network, while also trying to distinguish their product and security services from others.

• Affordability of a social impact

One of the major concerns of consumers is the affordability of a product or service. A marketing message that conveys affordability has a wider reach. For example- Oyo advertises affordable and quality rooms for consumers, which has appealed to many people and has broadened the consumer base for the company. Now, it is recognized as a brand by almost everyone in the country because of the rates and accessibility. 

• Sustainability

With increasing issues concerning the environment, people are becoming more conscious about sustainable and environment-friendly products. Many brands have recognized the importance of sustainable products and have developed social media marketing messages focused on the same. Companies like The Body Shop, promote their products by stating their sustainable and environment-friendly ingredients. It has developed a loyal consumer base as many people are shifting to such products. Consumers like associating themselves with companies that are carrying out corporate social responsibility and are not just profit-based.

• Practicality

People do not like products or services that last for a short period. If consumers are investing in a product, they expect it to be practical and long-lasting. Many companies promote warranty periods for products for the same reason. For example, the Eyeconic Kajal by Lakme states that it is long-lasting and can last for up to 24 hours. Now, such advertisements engage the audience as the product is practical and can be used by the working class as well as students, who do not need to worry about smudging the kajal while they are out working.

Different sectors need to adapt to different types of marketing messages. The type of product and company values play a major role in selecting the type of marketing message. To learn more about effective content marketing services, visit us at Content Garrage.