The 5 Pillars of Effective Content Strategy in Content Marketing

Content marketing has become the backbone of modern businesses. If your content is not performing well, then your business is not performing well either. Hence, you need to create a content strategy that helps you to build your business. Content marketing is a multi-phase, strategic process that can easily break down if any mistake occurs at any level.

The five essential pillars of effective content strategy in content marketing:

Understand your audience

According to content marketing services, fulfilling customers’ requirements will be the topmost priority for any business. The following questions need to be considered as well:

• Who is your ideal customer?
• Who are your current customers?
• How does the content piece add value to the customer and your goals?
• What goals are you associating with your content?

Content writing services Mumbai create an effective content strategy for businesses to understand their target audience. Businesses must know who their audience is, what their needs and pain points are and the type of content they are looking for. This requires research, data analysis and ongoing monitoring of audience preferences and behaviours. A content agency India knows that it is essential to understand the audiences’ minds and deliver content that helps solve their problems. 

3 steps to curate content and drive customer satisfaction:

• Creating awareness

Educate the audience about the services and products that you provide them. Provide all the required information through webinars, blogs and white papers.

• Evaluate

After educating and creating brand awareness, develop content to generate interest. Give them case studies, research papers and product demos to convince potential customers.

• Convert

After generating interest in the brand, product, or service, it is time to convert that into a qualified sales lead. Here you can offer a free trial, consultation, implementation guide or video.

Create valuable content

After understanding the requirements of the audience, it is now time for content marketing services to create valuable content. Creating in-depth, visual content, textual content and long or short content will help you convey the services or products you are offering. 

Creating long-form content can also help to rank higher on Google searches. The benefits of long-form content are as follows:

• Better SEO
• More inbound links
• Can be reprocessed in other articles

Promote content

According to content writing services Mumbai, content marketing is 80% marketing and 20% writing. If businesses do not promote their content well, then no audience will consume it. It is necessary to promote your content on various platforms or channels as soon as it is published.

A few ways to promote or share your content are as follows:

• Send it as an email list and also ask to “SHARE”.
• Sharing on online communities like List.ly and Scoop.it
• Utilising social media platforms like Facebook, WhatsApp, Instagram and Twitter for longer reach.
• An advertising agency can run paid campaigns to reach the target audience.
• Co-blog on  LinkedIn, Pulse and Medium.
• Share the content in the form of guest posts, infographics and graphics on several digital platforms.

Track your performance

A business needs to track its performance after sharing its content on different platforms. The content must generate the required response to meet business goals. A content agency India must consider a few questions before analysing the content performance, such as:

• How many views did the content piece get?
• Which format got shared the most?
• Which topics resonated with your audience the most?
• Which keywords are your prospects more likely to search for?
• What is the number of leads generated by the piece of content?

An effective content strategy requires a deep understanding of these five pillars. By equipping these pillars, a content marketing agency can create content that resonates with your target audience. This, in turn, will drive business results and help you achieve all your marketing objectives.

Contact us at Content Garrage for all your content-related needs.

FAQs

1. What is the goal of an effective content strategy?

• The goal of an effective content strategy is to build brand awareness, increase traffic, grow an email list, generate new leads, convert new customers and improve customer retention.
• The goal you decide on will determine the type of content and channel for each marketing tactic.

2. What is the most important aspect of content strategy?

The most important aspect of content strategy is:

• Clearly define your content’s target audience — also known as your buyer persona.
• This is a crucial part of the planning phase of content strategy, especially for those who are new to marketing.

3. What does effective content do?

Effective content does the following:

• It teaches your audience something they want to know about in detail.
• It might be fitness tips, parenting skills, or career advice. But it answers pressing questions and makes your readers’ lives better in some way.

4. What are the benefits of implementing an effective content strategy?

The benefits of implementing  an effective content creation strategy are as follows:

• The content supports your goals.
• It improves your ROI.
• You can identify what’s working—and refine as you go.
• It keeps everyone on the same page.
• It helps you publish quality content, consistently.

5. What is a core content strategy statement?

A core content strategy statement is a concise statement (we usually try to keep it to fewer than 30 words) that typically summarises choices about why a company (or team) produces content, for whom, and how it manifests (the “what”).